DISCRETE TEXTILE ORNAMENT: GENESIS, FEATURES OF CONSTRUCTION AND MODERN IMAGINATIVE POSSIBILITIES

The article considers the main properties and features of a discrete textile ornament, which appeared in process its improvement over time. Briefly, on separate examples, methods obtaining it, principles compositional construction are outlined. Special attention is paid to forms content ornamental motif as fundamental element emotional impact person. text notes quoting ornaments past environmental culture XXI century, gives examples use high technologies motifs techno-ornament, reveals peculiarities clip thinking youth textiles. interrelation interest ornament with an increase influence advertising stereotypes ability young people react information both form short texts images individual objects determined.